What are the 4 Ps of Marketing? - Definition & Examples


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question 1 of 3

What is the first step in the 4Ps of marketing?

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1. What is another name for the 4Ps of marketing?

2. How does a company make a product innovative?

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About This Quiz & Worksheet

Gauge your understanding of the 4 Ps of marketing with this quiz/worksheet combo. Topics you'll need to know to pass the quiz include the first step in the 4 Ps of marketing and another name for the 4 Ps of marketing.

Quiz & Worksheet Goals

This quiz and worksheet will test you on:

  • Another name for the 4 Ps of marketing
  • Information about pricing for a product
  • Part of a promotion
  • The first step of the 4 Ps of marketing
  • How to make products innovative

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on the 4 Ps of marketing
  • Information recall - access the knowledge you've gained regarding part of a promotion
  • Knowledge application - use your knowledge to answer a question about ways to make products innovative

Additional Learning

For more information on marketing, read over this lesson called What are the 4 Ps of Marketing? Definition & Examples. This lesson covers the following topics:

  • Marketing
  • Price
  • Promotion
  • Place
  • Product
  • Public relations