Serving the Bottom of the Pyramid: Strategy & Concept

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which one of the following countries has the most people at the bottom of the global economic pyramid?

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1. What is the MOST important aspect of serving the bottom of the pyramid?

2. Which one of the following phrases BEST defines term 'bottom of the pyramid'?

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About This Quiz & Worksheet

Essentially, we're going to examine your understanding of subjects dealing with the bottom of the pyramid in business, like what it is and significant aspects of serving it.

Quiz & Worksheet Goals

To put it particularly, questions will be about:

  • The country with the most people at the bottom of the global economic pyramid
  • What the bottom of the pyramid means
  • A product that's best suited for a consumer at the bottom of the pyramid
  • Who Mo Ibrahim is

Skills Practiced

  • Information recall - access the knowledge you've gained about the country most rampant with people at the bottom of the pyramid
  • Knowledge application - use your knowledge to answer questions about service to those at the bottom of the pyramid
  • Making connections - use understanding of the concept of what it means to be at the bottom of the pyramid to recognize what goods those consumers would likely buy

Additional Learning

Study further about the bottom of the pyramid by watching our lesson, Serving the Bottom of the Pyramid: Strategy & Concept. In this lesson, we'll inform you on subjects related to:

  • Non-traditional customers
  • What the bottom of the pyramid means for business
  • Significant ethics pertaining to serving the bottom
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