Understanding the Consumer Decision-Making Process: A Marketing Must


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Assess what consumer behavior is.

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1. Which of the following is a step in the consumer decision-making process?

2. Analyze which of the following is NOT a way that consumers recognize an unfulfilled want or need.

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About This Quiz & Worksheet

There are five stages to the aforementioned consumer decision-making process. In this quiz, you'll be asked to not only recognize those steps, but also other facets of the consumer decision-making process.

Quiz & Worksheet Goals

The goal of this quiz is for you to:

  • Define consumer behavior
  • Recognize steps in the consumer decision-making process
  • Understand how consumers recognize a need
  • Identify forms of external information searching
  • Recognize things that can eliminate cognitive dissonance

Skills Practiced

  • Reading comprehension - ensure that you draw the most relevant information from the lesson on the consumer decision-making process
  • Information recall - remember the knowledge you have acquired about the consumer decision-making process
  • Knowledge application - use this knowledge to accurately answer questions about the consumer decision-making process

Additional Learning

More on this topic can be found in the lesson Understanding the Consumer Decision-Making Process: A Marketing Must, including the following objectives:

  • Define consumer behavior
  • Review the consumer decision-making process
  • Examine the five stages of the consumer decision-making process and learn terms pertaining to each stage