Components of the Event Triangle in Marketing


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question 1 of 3

The Event Triangle has _____ main components.

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1. Perhaps the most important component in the Event Triangle is that held by _____.

2. The Event Triangle model may be used for _____.

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About This Quiz & Worksheet

This quiz and worksheet is a review of your knowledge about the Event Triangle and how it can help plan events. You'll test your understanding of the different components and the order in which to address them.

Quiz & Worksheet Goals

This quiz and worksheet is offered as an assessment of what you know about:

  • The number of components in the Event Triangle
  • The component needed most for success
  • Types of events you can plan with the Event Triangle
  • The stakeholder who does not usually make money from the event

Skills Practiced

  • Information recall - see if you remember the component most essential for success
  • Knowledge application - review what you know about the types of events that an Event Triangle would be good at planning
  • Interpreting information - verify that you can read information about the order of the components of a typical Event Triangle and interpret it correctly

Additional Learning

If you are looking to learn more about this marketing concept, you can find a more comprehensive review in the lesson called Components of the Event Triangle in Marketing. This lesson offers additional information about:

  • Visualizing the Event Triangle
  • Who the participants are in the Event Triangle
  • How the spectators make the event money
  • What sponsors get out of the event
  • How each component depends on the others