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The Evolution & Growth of Digital Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Which of the following BEST defines digital marketing?

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1. Which of the following was NOT a technological advance in digital marketing during the 1990s?

2. Liz wants to compare different variations of her business website to see which one will shorten the time it takes for consumers to view the information and buy her products. Which of the following digital marketing strategies would Liz use?

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About This Quiz & Worksheet

Digital marketing is widely used in today's world. The quiz asks you about a definition, a marketing model, and a change related to digital marketing.

Quiz & Worksheet Goals

The quiz requires you to:

  • Choose the correct definition for digital marketing
  • Select a marketing model that has evolved from the 4 Ps marketing method
  • Name some of the most prominent changes in web-based digital marketing

Skills Practiced

  • Defining key concepts - ensure that you can properly define main terms, such as digital marketing
  • Reading comprehension - verify that you can draw the most essential information from the accompanying lesson on the future of digital marketing
  • Knowledge application - use your understanding to identify changes in web-based digital marketing

Additional Learning

Supplement your understanding with the corresponding lesson entitled The Evolution & Growth of Digital Marketing. You will learn about:

  • Three common types of digital marketing
  • Digital marketing in the internet age
  • How digital marketing is done through social media
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