The Marketing Mix & Wholesaler Decisions


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question 1 of 3

Who do wholesalers market to?

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1. Which of the following is NOT one of the Four Ps?

2. A wholesaler who offers fries and ground beef would likely target which of these?

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About This Quiz & Worksheet

What is the marketing mix? Assess your knowledge of this term and the four Ps it involves by using the worksheet and quiz.

Quiz & Worksheet Goals

The goal of these materials is to assess your understanding of:

  • Why price matters in wholesaler marketing
  • How different wholesalers benefit in an area if there are different types of retailers
  • The four Ps
  • Who wholesalers market to
  • An example of a wholesaler marketing to a specific audience

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on the marketing mix for wholesalers
  • Information recall - access the knowledge you have acquired about the Four Ps
  • Interpreting information - verify that you can read information about why price matters in wholesaler marketing and interpret it correctly

Additional Learning

In order to learn more, go through the lesson named The Marketing Mix & Wholesaler Decisions. Other topics you can review include:

  • What marketing mix refers to
  • An example of the marketing mix
  • Roles of a wholesaler