The Promotional Mix: Target Markets, Buying Decisions & More


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question 1 of 3

Assess the four parts of the promotional mix.

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1. What is any form of impersonal (one-way) paid communication in which the company is identified?

2. Fun Town has multiple days throughout the year where they donate a percentage of ticket sales to local charities. They also have days where they close the park down and invite disadvantaged youths to enjoy the rides for free. What is this an example of?

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About This Quiz & Worksheet

This quiz and worksheet set helps you assess your understanding of the promotional mix in marketing. You will be quizzed on the different aspects of the promotional mix.

Quiz & Worksheet Goals

Use this worksheet and quiz to review:

  • One-sided paid communication
  • Parts of the promotional mix
  • Examples of promotional tools

Skills Practiced

Skills that are required in the assessments include:

  • Interpreting information - verify that you can read information regarding the four aspects of the promotional mix and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about examples of promotional tools
  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson

Additional Learning

For additional details about the promotional mix, go over the corresponding lesson, The Promotional Mix: Target Markets, Buying Decisions & More. This lesson will help you:

  • Identify the four key elements of a marketing plan
  • Determine when sales promotion is appropriate to use
  • Learn how advertising is used effectively
  • Examine how companies identify their objectives