Spokesperson in Management: Definition & Explanation

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

The spokesperson role is one of the three _____ roles described by Henry Mintzberg.

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1. When Hurricane Sandy struck the northeast U.S. in October of 2012, the governors of New York and New Jersey ordered evacuations in advance of the brunt of the storm. Some news stations broadcast 2005 footage of rescues in New Orleans during Hurricane Katrina. This was shown on a split screen shared with the governor urgently describing procedures for mandatory evacuation. This was an attempt to _____.

2. The credit card industry has been criticized for aggressively marketing to college students because many eventually default on loans and accrue overwhelming debt. Kwick Kash Kredit develops a free financial education curriculum for high school students to demonstrate their commitment to serving educated consumers. The spokespeople at Kwick Kash developing the curriculum are _____.

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About This Quiz & Worksheet

This quiz and corresponding worksheet gauge your understanding of the purpose of a spokesperson in organizations. Topics you'll need to know to pass the quiz include roles of an informational manager.

Quiz & Worksheet Goals

In these assessments you'll be tested on:

  • Henry Mintzberg's managerial roles
  • Examples of the use and purpose of a spokesperson

Skills Practiced

This quiz and worksheet allow students to test the following skills:

  • Reading comprehension - ensure that you draw the most important information from the lesson on the purpose of a spokesperson in organizations
  • Information recall - access the knowledge you've gained regarding goals of spokespeople
  • Interpreting information - verify that you can read information regarding the role of a spokesperson and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about Henry Mintzberg

Additional Learning

To learn more about this topic, review the accompanying lesson Spokesperson in Management: Definition & Explanation. This lesson covers the following objectives:

  • Define and identify the characteristics of a spokesperson
  • Understand the spokesperson's role in three key areas: marketing, public relations, and damage control and emergency management
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