Understanding the Value of Customer Complaints


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question 1 of 3

After changes have been made what should be done next?

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1. In regards to customer complaints, who is responsible for implementing changes?

2. Benefits of customer feedback include?

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About This Quiz & Worksheet

Establishing long-term relationships with customers is a fundamental element of success in the business world. This quiz and worksheet reviews strategies for addressing customer problems and issues, and examines how resolving complaints can strengthen businesses.

Quiz & Worksheet Goals

This assessment on customer complaints shows how well you understand the following topics:

  • The process of addressing customer complaints
  • Responses and responsibilities
  • The goal of reviewing customer feedback
  • Customer complaints and opportunities
  • The role of empathy

Skills Practiced

  • Information recall - access your knowledge on customer complaints and their benefits for business
  • Interpreting information - make sure you can read about value of customer satisfaction feedback and understand the key points
  • Knowledge application - use your knowledge to answer questions about addressing customer complaints

Additional Learning

To learn additional information about utilizing customer feedback, read the lesson, Understanding the Value of Customer Complaints. Objectives fulfilled by the lesson include:

  • Describe how a business staff shows empathy for customers
  • Understand how a company's response to complaints affects its reputation
  • Explain how responding to feedback can affect relationships with customers
  • List some of the ways businesses can address customer complaints