The Role of the Value Proposition in Marketing


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question 1 of 3

What is value proposition in marketing?

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1. Which of these is a direct example of value proposition?

2. What is an economic moat?

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About This Quiz & Worksheet

Gauge your knowledge of the role of the value proposition in marketing by working through the worksheet/quiz combo. You need to know what value proposition is in marketing and pick out an example of it in order to do well on the quiz.

Quiz & Worksheet Goals

The goal of these materials is to assess your understanding of:

  • An economic moat
  • Industry that can be used to demonstrate an economic moat
  • Major categories of economic driver
  • What value proposition in marketing is
  • A direct example of value proposition

Skills Practiced

  • Information recall - access the knowledge you have gained about a direct example of value proposition
  • Defining key concepts - ensure that you can accurately define main topics, such as value proposition and economic float
  • Reading comprehension - make sure that you draw the most important information from the lesson on the value proposition in marketing

Additional Learning

The Role of the Value Proposition in Marketing is a lesson you can utilize when you want to review more about this principle. This lesson is also effective at helping you cover:

  • The ultimate goal of marketing
  • Why value proposition is important
  • What economic driver means