Top of Mind Awareness: Definition & Theory


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question 1 of 3

What is top-of-mind awareness?

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1. How is top-of-mind awareness calculated?

2. Sarah owns a local pet store and wants to build top-of-mind awareness among residents in her town. Which of these tactics could help her?

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About This Quiz & Worksheet

The top-of-mind awareness model is the subject of these study tools. You'll be answering questions on key points such as a description of top-of-mind awareness and the way it's calculated.

Quiz & Worksheet Goals

Answer questions on these topics:

  • How to build top-of-mind awareness for a local business
  • Type of marketing where customers seek out your brand
  • Importance of outside-the-box thinking

Skills Practiced

  • Reading comprehension - ensure that you can draw the most important information from the related lesson on the top-of-mind awareness model
  • Knowledge application - use your knowledge to answer questions about outside-the-box thinking and building top-of-mind awareness for a local pet store
  • Information recall - access the knowledge you've gained regarding a marketing style where you count on customers to be looking for you

Additional Learning

Learn more with the lesson named Top of Mind Awareness: Definition & Theory. These topics will be addressed:

  • Example of brands using an effective marketing strategy
  • Explanation of top-of-mind awareness and how it's applied
  • Various other types of marketing