Measuring & Tracking Digital Marketing Ads & Campaigns


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question 1 of 3

When creating custom URLs for a custom digital marketing campaign, how many parameters can webmasters take advantage of?

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1. Which of these Google Analytics tools is used to determine which sites directed visitors to your site?

2. Which of the following is NOT a visitor listed under direct traffic?

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About This Quiz & Worksheet

Complete the quiz and worksheet to see how familiar you are with measuring and tracking digital marketing ads and campaigns. Visitors listed under direct traffic and Google Analytics tools are covered.

Quiz & Worksheet Goals

These topics are on the quiz:

  • The purpose of the parameter utmcontent for webmasters
  • Number of parameters webmasters can use when creating customer URLs for a custom campaign
  • Google Analytics tool that determines which sites direct visitors to your site

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on measuring and tracking digital marketing ads and campaigns
  • Information recall - access the knowledge you have gained about the Google Analytics tool that lets you find out what your most popular blog post is
  • Interpreting information - verify that you can read information about the role of the parameter utmcontent for webmasters and interpret it correctly

Additional Learning

Keep reviewing material by making it through the lesson called Measuring & Tracking Digital Marketing Ads & Campaigns. Other topics you can review include:

  • The purpose Google Analytics
  • Roles of a webmaster
  • Types of Google Analytics tools