Measuring & Tracking Mobile Advertising Campaigns


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question 1 of 3

A _____ is a tool used to display and track advertising wherever it may appear.

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1. View-through conversion rate refers to _____.

2. The Internet Advertising Bureau's standard to establish a desktop banner's viewability is _____.

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About This Quiz & Worksheet

Test and review what you know about how to track and measure your mobile advertising campaigns. You'll check your ability to define key terms, understand standards and interpret the different types of data.

Quiz & Worksheet Goals

This quiz and worksheet focuses on testing what you know about:

  • What tool is used to display and track advertising
  • Defining view-through conversion rate
  • What 'in session' refers to

Skills Practiced

  • Interpreting information - revisit what you know about measuring advertising terms to ensure your interpret them correctly
  • Knowledge application - check what you know about IAB's standards to answer questions about the desktop banner's viewability
  • Information recall - see if you can remember what the name is for paid text advertising served when a user searches on a relevant keyword in a search engine

Additional Learning

If you want to review this topic in greater detail, find more about it the lesson, Measuring & Tracking Mobile Advertising Campaigns. You'll learn more about:

  • Where to go if you want to track ads online
  • One weakness of tracking mobile advertising
  • How accidental clicks impact measurement
  • Knowing how many are seeing your ad
  • Tactics for successfully measuring and tracking mobile advertising