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Business 102: Principles of Marketing12 chapters | 94 lessons | 11 flashcard sets
Trade Sales Promotion and the Promotional Marketing Mix
1. What is Spiff?
2. A business offers a special buying allowance for orders placed at a trade show. This ensures which of the following?
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About This Quiz & Worksheet
This quiz uses key concepts to compare and contrast the reasons for implementing one sales strategy over another. Use the worksheet to gain further understanding of what you need to learn from the lesson, before you view it.
Quiz & Worksheet Goals
In these assessments you'll be tested on the concepts and definitions of:
- Advertising techniques
- Buying allowance
- Sales strategies
Skills Practiced
- Reading comprehension - ensure that you draw the most important information from the trade sales promotion lesson
- Defining key concepts - ensure that you can accurately define main phrases, such as 'Spiff' and buying allowance
- Information recall - access the knowledge you've gained regarding sales strategies
- Knowledge application - use your knowledge to answer questions about advertising
Additional Learning
To learn more, review the accompanying lesson on the goals of trade promotion. This lesson, entitled Trade Sales Promotion and the Promotional Marketing Mix, covers the following objectives:
- Understanding how businesses promote and sell products
- Identifying specific trade and sales strategies
- Understanding the use of buying allowance
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Lesson
13 in chapter 10 of the course:
- Promotion and the Consumer Communication Process 6:03
- Goals of Promotion and the Marketing Mix 5:00
- Consumer Awareness of Promotion: The AIDA Acronym 6:40
- Integrated Marketing Communication and the Marketing Plan 5:00
- The Promotional Mix: Target Markets, Buying Decisions & More 5:11
- Effects of Advertising on Consumer Buying Behavior 5:08
- Types of Advertising: Institutional and Product Advertising 5:04
- Advertising Media Choices and Marketing Strategy 6:46
- How Public Relations Is Different from Advertising 5:18
- Why Companies Use Public Relations 5:59
- Sales Promotion in the Promotional Marketing Mix 4:02
- Consumer Sales Promotion: Definition and Purpose 6:00
- Trade Sales Promotion and the Promotional Marketing Mix 5:03
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5:49
Next Lesson
Customer Relationship Management and Marketing Technology
- Go to Promotion, Advertising and Public Relations
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