Trade Sales Promotion and the Promotional Marketing Mix


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question 1 of 3

Doc's Tomato sauce gives a local grocery store an allowance to help pay for their next newspaper ad as long as Doc's is advertised on the front. What is this an example of?

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1. What is Spiff?

2. A business offers a special buying allowance for orders placed at a trade show. This ensures which of the following?

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About This Quiz & Worksheet

This quiz uses key concepts to compare and contrast the reasons for implementing one sales strategy over another. Use the worksheet to gain further understanding of what you need to learn from the lesson, before you view it.

Quiz & Worksheet Goals

In these assessments you'll be tested on the concepts and definitions of:

  • Advertising techniques
  • Buying allowance
  • Sales strategies

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the trade sales promotion lesson
  • Defining key concepts - ensure that you can accurately define main phrases, such as 'Spiff' and buying allowance
  • Information recall - access the knowledge you've gained regarding sales strategies
  • Knowledge application - use your knowledge to answer questions about advertising

Additional Learning

To learn more, review the accompanying lesson on the goals of trade promotion. This lesson, entitled Trade Sales Promotion and the Promotional Marketing Mix, covers the following objectives:

  • Understanding how businesses promote and sell products
  • Identifying specific trade and sales strategies
  • Understanding the use of buying allowance