Traditional Media Relations: Professional Techniques


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question 1 of 3

Which is NOT an example of traditional media?

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1. What is TRUE about a successful press release?

2. How many pages should a press release be?

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About This Quiz & Worksheet

The questions in this quiz will quickly assess your knowledge of traditional media relations methods. You will be asked about the length and contents of a press release, what a media pitch is, and newswire fees.

Quiz & Worksheet Goals

The quiz will test you on such things as:

  • Examples of traditional media
  • Characteristics of a successful press release
  • Suggested number of pages for a well written press release
  • Definition of a traditional media pitch
  • How cost is figured for newswire fees

Skills Practiced

Use this quiz and worksheet to test skills, such as:

  • Interpreting information - verify that you can review information regarding newswire fees and interpret it correctly
  • Information recall - access the knowledge you've gained regarding types of traditional media
  • Knowledge application - use your knowledge to identify the characteristics of a proper press release

Additional Learning

See more about this topic by reviewing the lesson called Traditional Media Relations: Professional Techniques. See information about:

  • What traditional media is still essential for
  • How someone delivers a pitch
  • The purpose of a press release