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Trends in Mobile Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is mobile marketing?

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1. The Cupcake Factory, a large and well established company, is releasing a new flavor that is guaranteed to wow the customers. Why might the company choose to engage in mobile marketing?

2. How is mobile marketing flexible?

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About This Quiz & Worksheet

Why do companies use mobile marketing? What are examples of emerging trends in this area? Demonstrate your knowledge of these and other facts with this quiz/worksheet assessment tool.

Quiz & Worksheet Goals

When you take this quiz, you should be prepared to:

  • Define mobile marketing
  • State why a company might choose to engage in this form of marketing
  • Describe how mobile marketing is flexible
  • Note emerging trends in mobile marketing
  • Identify a factor affecting the growth of mobile marketing

Skills Practiced

  • Defining key concepts - ensure that you can accurately define mobile marketing
  • Interpreting information - verify that you can read information about why companies use mobile marketing and interpret it correctly
  • Information recall - access the knowledge you've gained regarding the flexibility of mobile marketing
  • Knowledge application - use your knowledge to answer questions about emerging trends in and factors affecting the growth of mobile marketing

Additional Learning

Refer to the lesson titled Trends in Mobile Marketing to get more details about this technology. You can expect to find out more about:

  • When mobile marketing emerged as a viable marketing tool
  • What ads used in social media apps are based on
  • What is being seen in the areas of security and mobile payments when it comes to mobile marketing
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