Advertising Appeals: Types & Examples


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question 1 of 3

Which type of advertising appeal encourages purchase of a product or service by providing a conviction on the benefits the product or service will provide?

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1. Advertising appeals are essential to which of the following for a business?

2. Which advertising appeal tends to have a lower level of brand recall than other appeals?

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About This Quiz & Worksheet

This quiz and worksheet combo will assess your knowledge of the seven main kinds of advertising appeals. You'll need to be able to identify each type of appeal and understand why they are essential to a business.

Quiz & Worksheet Goals

These assessment tools will gauge your knowledge of:

  • The type of appeal that emphasizes facts about a product
  • The type of appeal that is least effective in terms of brand recall
  • The type of appeal that concerns the right side of the brain
  • The type of appeal that urges consumers to act quickly

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related advertising lesson
  • Making connections - use understanding of the concept of advertising appeals in different contexts
  • Knowledge application - use your knowledge to answer questions about advertising

Additional Learning

To ensure your understanding of the topic, check out the accompanying lesson, Advertising Appeals: Types & Examples. The lesson contains the following objectives:

  • Understand the purpose of advertising appeals
  • Identify the major types of advertising appeals
  • Find out the difficulty associated with using humor appeals
  • Learn which appeal can reach consumers' long-term memories
  • Discover which appeal seeks to link a product to a consumer's sense of security