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What is Competition in Marketing? - Definition & Types

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

A(n) _____ is another company that offers the same products and services aimed at the same target market and customer base, with the same goal of profit and market share growth.

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1. A(n) _____ is another company that offers the same products and services, but has different end goals for generating revenue.

2. A(n) _____ is another company that offers a different product or service that the consumer could use in place of your products or services.

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About This Quiz & Worksheet

Take this assessment to aid your understanding of the types of competition in marketing. It will ask students to define and identify each of the types.

Quiz & Worksheet Goals

Students will be quizzed on the following types of competitors in marketing:

  • Direct
  • Indirect
  • Replacement

Skills Practiced

The quiz/worksheet will help students improve these skills:

  • Reading comprehension - read and draw the essential information from the related lesson on the types of competition in marketing
  • Defining key concepts - accurately define key terms including replacement competitor and direct competitor
  • Information recall - access the knowledge you've gained regarding the way each type of competitor functions

Additional Learning

Students who want to know more can check out the accompanying lesson, What is Competition in Marketing? - Definition & Types. It will help you meet these objectives:

  • Define competition
  • List the four components of the marketing mix
  • Identify the several different competitors
  • Determine the relationship between competitors
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