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Principles of Marketing: Help and Review14 chapters | 253 lessons | 1 flashcard set
What is Competition in Marketing? - Definition & Types
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1. A(n) _____ is another company that offers the same products and services, but has different end goals for generating revenue.
2. A(n) _____ is another company that offers a different product or service that the consumer could use in place of your products or services.
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About This Quiz & Worksheet
Take this assessment to aid your understanding of the types of competition in marketing. It will ask students to define and identify each of the types.
Quiz & Worksheet Goals
Students will be quizzed on the following types of competitors in marketing:
- Direct
- Indirect
- Replacement
Skills Practiced
The quiz/worksheet will help students improve these skills:
- Reading comprehension - read and draw the essential information from the related lesson on the types of competition in marketing
- Defining key concepts - accurately define key terms including replacement competitor and direct competitor
- Information recall - access the knowledge you've gained regarding the way each type of competitor functions
Additional Learning
Students who want to know more can check out the accompanying lesson, What is Competition in Marketing? - Definition & Types. It will help you meet these objectives:
- Define competition
- List the four components of the marketing mix
- Identify the several different competitors
- Determine the relationship between competitors
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Lesson
11 in chapter 2 of the course:
- Competitive Advantage: The Importance of Strategic Marketing 9:27
- Business Plans: How to Develop a Business Mission Statement 4:14
- What is SWOT: Situation Analysis in Marketing 5:35
- Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages 6:41
- How to Identify Strategic Alternatives in Marketing 5:17
- Target Market Strategies for Successful Business 7:13
- The Marketing Mix: Product, Place, Price & Promotion 4:25
- What Is a Competitive Environment in Business? - Definition, Examples, Advantages & Disadvantages 4:23
- What Is a Value Chain? - Definition, Analysis & Example 3:07
- What Is Brand Loyalty in Marketing? - Definition & Examples 2:47
- What is Competition in Marketing? - Definition & Types 5:21
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6:19
Next Lesson
What Is Consumer Behavior in Marketing? - Factors, Model & Definition
- What Is Feedback in Marketing? - Definition, Systems & Examples
- Go to Competitive Advantage: Help and Review
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