Consumer Decisions: Types, Overview Video


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question 1 of 3

Which one of the following is not one of the basic steps in the consumer buying process?

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1. If you have a relatively low involvement in the purchasing steps and a low perception of the difference between the product choices, what type of purchasing behavior are you demonstrating?

2. If you are highly engaged in the purchasing process and perceive a great deal of difference between your product choices, what type of decision-making behavior are you demonstrating?

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About This Quiz & Worksheet

Consumers make several different kinds of decisions when it comes to making purchases. With this quiz, you'll be tested on your understanding of terms used to describe those decisions and behaviors.

Quiz & Worksheet Goals

The quiz/worksheet questions will ask you about:

  • The steps in the consumer decision-making process
  • Habitual buying behavior
  • Complex buying behavior
  • Dissonance-reducing buying behavior
  • Variety-seeking behavior

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on consumer decisions
  • Defining key concepts - ensure that you can accurately define main phrases, such as complex buying behavior and and variety-seeking behavior
  • Information recall - access the knowledge you've gained regarding the steps of the consumer buying process

Additional Learning

Review the lesson entitled Consumer Decisions: Types, Overview to get helpful examples related to the consumer buying process. The objectives of this lesson include the following:

  • Recognize how consumers go about making purchasing decisions
  • Define the different types of consumer decisions
  • Understand how those decisions affect buying behavior
  • Give examples of each type of consumer decision