Consumer Products: Convenience, Shopping, Specialty & Unsought Products


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question 1 of 3

Based on the target end user, a computer is _____ product.

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1. Which of the following would be classified as a convenience product?

2. A consumer making a purchasing decision between two heterogeneous shopping products will most likely buy the one with _____.

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About This Quiz & Worksheet

The following quiz/worksheet combination will check your knowledge of the different types of consumer products.

Quiz & Worksheet Goals

During the assessments, you will be tested on the following:

  • Example of a convenience product
  • Facts about heterogeneous shopping products
  • Characteristics of specialty products

Skills Practiced

  • Information recall - access the knowledge you've gained regarding the different types of consumer products
  • Knowledge application - use your knowledge to identify an unsought product
  • Defining key concepts - ensure that you can accurately define key terms, such as heterogeneous products

Additional Learning

To understand more about consumer products, study the accompanying lesson titled Consumer Products: Convenience, Shopping, Specialty & Unsought Products. Through the lesson, you'll address the following objectives:

  • Differentiate between heterogeneous and homogeneous products
  • Define a business product
  • Explore brand comparisons
  • Cover specialty products