What Is a Market Segment? - Definition, Types & Examples


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What is the best explanation of a market segment?

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1. If you are dividing your market into segments based upon age, race, gender and income, what type of segments are you using?

2. If you are dividing your market into rural, suburban, and urban segments, what type of segments are you dividing the market into?

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About This Quiz & Worksheet

Use these assessments to check your understanding of the types of market segments. They will ask questions about the definition and types of market segments.

Quiz & Worksheet Goals

The quiz/worksheet will ask students to do the following:

  • Define market segments
  • Identify the various segments
  • Determine the characteristics of each segment
  • Distinguish segments from one another

Skills Practiced

Students who use these assessments will be improving the following skills:

  • Reading comprehension - read and draw the most relevant information from the related lesson on types of market segments
  • Defining key concepts - define key terms, such as market segments, accurately
  • Distinguishing differences - compare and contrast types of segments
  • Knowledge application - use your knowledge to answer questions about the characteristics of each segment

Additional Learning

If you want to learn more about this topic, take a look at the related lesson, What is a Market Segment? - Definition, Types, & Examples. It will help students meet these goals and objectives:

  • Define market segments
  • Define the various types of market segments
  • Identify the characteristics of each segment