Marketing Controls: Market Research, Test Marketing & Marketing Statistics


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Marketing controls:

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1. Surveys and questionnaires are:

2. Market research:

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About This Quiz & Worksheet

Focusing on how to see if a marketing plan is hitting the mark or not, this quiz and corresponding worksheet will help you gauge your knowledge of the types of marketing controls. Topics you'll need to know to pass the quiz include understanding the focus of marketing controls as well as how surveys and questionnaires compare.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Focus of marketing controls
  • How surveys and questionnaires compare
  • What market research involves
  • Characteristics of experiments
  • Where observations occur

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding the characteristics of experiments and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about where observations occur
  • Distinguishing differences - compare and contrast topics from the lesson, such as surveys and questionnaires

Additional Learning

To learn more about how to gauge if your plan is going as well as you thought, review the corresponding lesson on Marketing Controls: Market Research, Test Marketing & Marketing Statistics. This lesson will help you:

  • Understand what marketing controls are
  • Explain how they can monitor the success of a marketing plan
  • Identify the three major interests in the controls
  • Describe the ways to collect the data needed in the research
  • Appreciate how the checkpoints can reveal any fluctuation involving the product