Persuasive Messages in the Workplace: Definitions & Types


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What type of persuasive message activities are used to educate, promote and inform consumers about a product or service?

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1. The AIDA Model stands for:

2. Which of the following is NOT a step in the sales message process?

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About This Quiz & Worksheet

Persuasive workplace messages are used to achieve organizational objectives. Use these assessments to review your knowledge of type of persuasive message activities and sales message process before or after viewing the applicable lesson.

Quiz & Worksheet Goals

These assessments will test you on the following:

  • Steps in the sales message process
  • The AIDA model
  • Different types of persuasive message activities
  • Stages in a sales message presentation

Skills Practiced

The students will be allowed to practiced the following skills:

  • Information Recall- access the knowledge you've gained regarding what the AIDA model stands for
  • Knowledge Application- use your knowledge to answer questions about when requests for purchase occur during a sales message presentation
  • Reading Comprehensionensure that you draw the most important information from the related types of persuasive workplace messages lesson
  • Interpreting information - verify that you can read information regarding when eye-catching emails are sent to the consumer during the AIDA model and interpret it correctly

Additional Learning

To learn more about persuasive workplace messages, review the accompanying lesson, Persuasive Messages in the Workplace: Definitions and Types. Objectives covered include:

  • Define persuasive message
  • Know the two types of persuasive messages
  • Understand a Request for Action message
  • See the seven steps in a presentation of ideas