Integrated Marketing Communication & Social Media

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

(IMC) incorporates the use of more than just _____ forms of marketing communication.

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1. Social Media is an Internet-based _____ communication tool.

2. One of the benefits of using social media marketing is to post _____ of the products themselves.

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About This Quiz & Worksheet

Completing the quiz and worksheet helps you figure out how much you know about integrated marketing communication and social media influences. Benefits of using social media and the different types of social media communication are topics on the quiz.

Quiz & Worksheet Goals

These resources can be used to help check your knowledge of:

  • Type of social media communication that can be a disadvantage to a retail store
  • Social media site that is ideal for clothing companies who want to post pictures
  • IMC
  • Using social media as a communication tool

Skills Practiced

  • Reading comprehension - ensure that you draw the most important details from the business lesson on IMC
  • Information recall - access the knowledge you have gained regarding what IMC stands for
  • Knowledge application - use your knowledge to see what benefits come from using social media marketing

Additional Learning

Gain more knowledge about these business topics using the lesson, Integrated Marketing Communication & Social Media. This lesson can help you:

  • Determine what IMC is
  • See how social media is used in marketing
  • Identify the pros of using social media for marketing-related purposes
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