How to Leverage User-Generated Content in Internet Marketing


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question 1 of 3

User-generated content (UGC) refers to sharing of information by:

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1. Social commerce is facilitated by:

2. User-generated content (UGC) can be shared using which communication format:

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About This Quiz & Worksheet

By taking this interactive quiz or completing the printable worksheet, you can find out how well you understand the basics of user-generated content (UGC) and Internet marketing. Questions delve into the facilitation of social commerce, as well as the importance of UGC, how it can be shared and where it is posted.

Quiz & Worksheet Goals

Use these assessment tools to gauge your comprehension of the following:

  • Who or what facilitates social commerce
  • ''User'' referenced in the phrase user-generated content
  • Communication format that can be used to share user-generated content
  • Where user-generated content is posted
  • For whom or what user-generated content is important

Skills Practiced

  • Defining key concepts - ensure that you can accurately define key phrases like user-generated content
  • Information recall - access the knowledge you've gained regarding the facilitation of social commerce and importance of user-generated content
  • Knowledge application - use your knowledge to answer questions about where user-generated content is posted and how it can be shared

Additional Learning

Paired with this quiz and worksheet is a lesson called How to Leverage User-Generated Content in Internet Marketing. Access this lesson any time to gain greater insight into the following:

  • How consumers received information about products before the Internet existed
  • How Amazon leveraged the use of user-generated content
  • Issues associated with user-generated content