Supporting Your Message With Primary and Secondary Research


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question 1 of 3

Kevin was instructed to engage in some primary data research on his company's new product. What might Kevin do to be successful in this task?

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1. Which of the following is a form of secondary research?

2. Jeanne, a local restaurant owner, is conducting a survey around coffee drinking. She concludes her survey with the question: 'Do you think drinking coffee is essential to the start of a good day?' The answer options range from 'strongly agree' to 'strongly disagree.' What type of question is this?

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About This Quiz & Worksheet

Taking a look at how to incorporate primary and secondary research into your work, this quiz and corresponding worksheet will help you gauge your knowledge of using research to support your message. Topics you'll need to know to pass the quiz include understanding the characteristics of secondary data research as well as knowing the forms of secondary research.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Previously collected data used for purposes other than current demands
  • Forms of secondary research
  • Closed-ended questions used to measure the strength of a respondent's reply
  • Primary research that focuses on watching consumers completing purchases
  • Interviews involving randomly recruited respondents by phone

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding the forms of secondary research and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the related types of research lesson
  • Knowledge application - use your knowledge to answer questions about the characteristics of observational research

Additional Learning

To learn more about research methods, review the corresponding lesson on Supporting Your Message With Primary and Secondary Research. This lesson will help you:

  • Understand what primary research is
  • Identify what secondary research involves
  • Describe the difference between the two types of research
  • Explain what can qualify as primary data
  • Appreciate why someone would use survey research