Integrating SEO into a Digital Marketing Campaign


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question 1 of 3

What does SEO stand for?

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1. How is SEO different from paid advertising?

2. With respect to SEO, Google says that keywords located where in a company's website are given preference?

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About This Quiz & Worksheet

The quiz/worksheet combo lets you gauge your knowledge of integrating SEO into digital marketing campaigns. The meaning of SEO and where keywords get preference in a company's website are some topics addressed on the quiz.

Quiz & Worksheet Goals

You'll get to see how familiar you are with:

  • How SEO aids in promoting digital events
  • The correct length of content for it to rank high in search results
  • Definition of SEO
  • Amount of traffic that a number one ranking in Google search results provides

Skills Practiced

  • Information recall - access the knowledge you have gained about where the keywords are on a company's website that get priority
  • Reading comprehension - ensure that you draw the most important details from the lesson on SEO in digital marketing campaigns
  • Interpreting information - verify that you can read information about how SEO helps with promoting a digital event and interpret it correctly

Additional Learning

If you're eager to review more material, be sure to access the lesson called Integrating SEO into a Digital Marketing Campaign. This lesson can help you review more about:

  • Why SEO matters
  • Factors that affect the success of a digital marketing campaign
  • The meaning of SEM