Value-Added Selling Technique: Definition & Usage


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What does the value-added selling technique involve?

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1. If your potential group of restaurant clients value service more than anything else, what can you do when using the value-added selling technique?

2. With dynamic product positioning, what do you do to your marketing message depending on who you are speaking with?

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About This Quiz & Worksheet

Complete the quiz and worksheet as you assess your knowledge of the value-added selling technique. The way in which this technique works and dynamic product positioning are topics on the quiz.

Quiz & Worksheet Goals

Take the quiz to discover how much you know about:

  • Group of people who would enjoy a free carry-on travel bag from an insurance company
  • How to use the value-added selling technique if your clients prefer service most of all
  • The main theory behind the value-added selling technique
  • How the marketing messages work in dynamic product positioning

Skills Practiced

  • Information recall - access the knowledge you have gained about the group of customers who should be targeted with a dog walking service that includes perks
  • Reading comprehension - ensure that you draw the most important details from the lesson on the value-added selling technique
  • Interpreting information - verify that you can read information about how the value-added selling technique works and interpret it correctly

Additional Learning

To learn more, work through the lesson called Value-Added Selling Technique: Definition & Usage. Goals you can complete include:

  • Determine why the value-added selling technique is used
  • See how to gain a competitive advantage
  • Learn how to target a certain audience