Types of Vertical Market Systems


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question 1 of 3

Which is NOT part of a vertical marketing system?

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1. A _____ is a vertical marketing system where one member of the distribution channel owns all of the others, and they effectively combine all the elements of the distribution channel under the leadership of a single business.

2. What is another name for a contractual system?

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About This Quiz & Worksheet

This quiz and worksheet looks at the different forms of vertical market systems. You'll be tested on their distinguishing features and general components.

Quiz & Worksheet Goals

This quiz/worksheet combo is made up of questions about:

  • The parts of a vertical marketing system
  • In which type of system one member of the distribution channel owns all of the others
  • Contractual systems
  • Franchises in contractual systems
  • What system entails a single company of a distribution channel holding the control over other businesses

Skills Practiced

  • Distinguishing differences - ensure that you can differentiate between the different forms of systems discussed in the lesson as well as what is and isn't a part of vertical marketing systems
  • Information recall - access the knowledge you've gained regarding contractual systems
  • Making connections - use your understanding to match descriptions of systems with the appropriate label

Additional Learning

For further information about these systems, you can go over the corresponding lesson called Types of Vertical Market Systems. This lesson includes these objectives:

  • Know the components of a distribution channel
  • Familiarize yourself with examples of the three types of vertical market systems
  • Explore the significance of the relationship between businesses and franchises