Vertical Markets vs. Horizontal Markets


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question 1 of 3

Which market allows a business to market to a broad range of customers in a variety of industries?

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1. Which market allows a company to specialize in a particular product and market it to a specific customer in a specific industry?

2. Which of the following is NOT an advantage of a vertical market?

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About This Quiz & Worksheet

A quiz and an attached worksheet will assess your understanding of vertical and horizontal markets. For these assessments, you will need to understand a market that markets to a large amount of customers and a market that has a specific customer base.

Quiz & Worksheet Goals

These assessments tools were designed to test your knowledge of:

  • Benefits of a vertical market
  • Market to a broad range of customers
  • Example of a market
  • Drawbacks of a horizontal market
  • Market to a specific customer base

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on markets
  • Information recall - access the knowledge you've gained regarding the benefits of a vertical market
  • Distinguishing differences - compare and contrast topics from the lesson, such as horizontal market and vertical market

Additional Learning

In order to find out more about markets, review this lesson called Vertical Markets vs. Horizontal Markets. You can locate the following objectives in this lesson:

  • Learn about the reason for different types of markets through an example
  • Compare and contrast a horizontal market to a vertical market
  • Identify the benefits of a horizontal and vertical market