James Vicary: Experiment & Overview


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question 1 of 3

The practice of exposing people to subtle images or sounds in order to influence them to buy things is called _______.

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1. What did James Vicary claim to do in his popcorn experiment?

2. What happened in the Judas Priest case?

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About This Quiz & Worksheet

As part of this quiz and worksheet, you will be asked to recall topics such as research and legal cases dealing with subliminal advertising.

Quiz & Worksheet Goals

These tools will assess your knowledge about:

  • What practice involves exposing people to barely noticeable images or sounds
  • James Vicary's popcorn experiment
  • The Judas Priest case
  • Who regulates subliminal advertising

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information about the Judas Priest case from the related advertising lesson
  • Information recall - access the knowledge you've gained regarding James Vicary's popcorn experiment
  • Making connections- use understanding of the concept of how subliminal advertising is regulated

Additional Learning

The lesson titled James Vicary: Experiment & Overview can be used to expand your knowledge on this topic further. With this lesson, you can gain information that will help you to:

  • Explore the idea of subliminal perception
  • Understand the impact of Vicary's experiment
  • Identify some legal and ethical concerns with subliminal messages