What is Viral Marketing? - Definition, Techniques & Examples - Quiz & Worksheet


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

A manager is in charge of setting up a pop-up shop downtown, which will only be up and running for a few weeks. Why should this manager consider using viral marketing?

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1. Why is reinforcement important?

2. Why are giveaways effective in viral marketing?

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About This Quiz & Worksheet

Viral marketing is a method of creating buzzwords or marketing pieces that are memorable and attention-grabbing, and this quiz/worksheet combo will help you test your understanding of it. You'll be assessed on your knowledge of techniques and examples of viral marketing.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • Definition of viral marketing
  • Importance of reinforcement
  • Benefits of using giveaways

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson
  • Information recall - access the knowledge you've gained regarding viral messages
  • Knowledge application - use your knowledge to answer questions about recent examples of viral marketing campaigns

Additional Learning

To learn more about marketing, review the accompanying lesson called What is Viral Marketing? - Definition, Techniques & Examples. This lesson covers the following objectives:

  • Learn how viral marketing works
  • Understand the various methods of viral marketing
  • Know successful examples of viral marketing