What is Viral Marketing? - Definition, Techniques & Examples Video

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

A manager is in charge of setting up a pop-up shop downtown, which will only be up and running for a few weeks. Why should this manager consider using viral marketing?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. Why is reinforcement important?

2. Why are giveaways effective in viral marketing?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

Viral marketing is a method of creating buzzwords or marketing pieces that are memorable and attention-grabbing, and this quiz/worksheet combo will help you test your understanding of it. You'll be assessed on your knowledge of techniques and examples of viral marketing.

Quiz & Worksheet Goals

In these assessments you'll be tested on your understanding of:

  • Definition of viral marketing
  • Importance of reinforcement
  • Benefits of using giveaways

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related marketing lesson
  • Information recall - access the knowledge you've gained regarding viral messages
  • Knowledge application - use your knowledge to answer questions about recent examples of viral marketing campaigns

Additional Learning

To learn more about marketing, review the accompanying lesson called What is Viral Marketing? - Definition, Techniques & Examples. This lesson covers the following objectives:

  • Learn how viral marketing works
  • Understand the various methods of viral marketing
  • Know successful examples of viral marketing
Support