What is Web Analytics? - Definition, Purpose & Strategy

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Web analytics is used to _____

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1. Which of the following data point is not used in web analytics?

2. Which of the following is Not an example of a performance indicators of web analytics?

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About This Quiz & Worksheet

These quiz and worksheet questions allow you to find out what you know about web analytics. See if you can define this phrase and identify the different ways it is used.

Quiz & Worksheet Goals

In this quiz/worksheet set, you'll assess your understanding of:

  • The performance indicators used when performing web analytics
  • Data points used in web analytics
  • The purpose of web analytics

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as the first step needed to perform web analytics
  • Critical thinking - apply relevant concepts to examine information about web analytics in a different light
  • Information recall - access the knowledge you've gained regarding the length of time needed for a website to log you as a visitor
  • Knowledge application - use your knowledge to answer questions about the data points and performance indicators used in web analytics

Additional Learning

If you want to find out more about this type of digital analysis, review the lesson titled What is Web Analytics? - Definition, Purpose & Strategy. It explains:

  • The goals websites often have for user time on page and purchases
  • Why companies track web analytics
  • Concrete website changes that can be indicated using web analytics
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