Tools for Web Analytics in Marketing


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question 1 of 3

What is the purpose of web analytics in marketing?

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1. Web analytics are useful for tracking all of these EXCEPT: _____.

2. Which feature of a web analytics program tells you how many people are leaving your website after loading one web page?

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About This Quiz & Worksheet

Completing this brief quiz and worksheet will assess your understanding of web marketing analytics tools.

Quiz & Worksheet Goals

Verify your knowledge of the following with this assessment:

  • Purpose of web analytics in marketing
  • What web analytics track
  • Feature of a web analytics program that details how many people are leaving a website quickly
  • How to determine if a viewer is engaged with the content on a web page
  • Data provided by web analytics

Skills Practiced

  • Critical thinking - apply relevant concepts to examine information about web analytics in marketing in a different light
  • Knowledge application - use your knowledge to answer questions about tracking web analytics
  • Information recall - access the knowledge you've gained regarding how to determine if a viewer is engaged with the content

Additional Learning

To continue your studies, be sure to review the related lesson titled Tools for Web Analytics in Marketing. Here's the type of information you'll find in this lesson:

  • Free web analytics tool
  • Conversion rate
  • Entrance rate and landing page
  • Exit rate and exit page