Digital Marketing Campaign: Definition & Examples Video


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question 1 of 3

A _____ is an online marketing effort put forth by a company to drive engagement, conversions, traffic, or to reach some other goal.

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1. Which of these is NOT a part of the planning process for a digital marketing campaign?

2. In digital marketing, what is benefit-driven copy?

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About This Quiz & Worksheet

Thanks to the quiz/worksheet combo, you can see how familiar you are with digital marketing campaigns. To pass the quiz, you need to know about benefit-driven copy and understand the process for a digital marketing campaign.

Quiz & Worksheet Goals

Take the quiz to see how much you know about:

  • Parts of the planning process for a digital marketing campaign
  • Online marketing effort designed to drive engagement and conversions
  • When payment occurs with PPC

Skills Practiced

  • Information recall - access the knowledge you have gained about the steps in developing and implementing a digital marketing campaign
  • Reading comprehension - ensure that you draw the most important information from the lesson on digital marketing campaigns
  • Interpreting information - verify that you can read information about the focus of benefit-driven copy and interpret it correctly

Additional Learning

Keep learning by using the lesson Digital Marketing Campaign: Definition & Examples. Goals you can complete when you're ready include:

  • Identify components of a digital marketing campaign
  • Determine how to pick out the right marketing tools
  • Compare and contrast different types of marketing