Market Entry Strategy: Definition & Example

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

_____ is a method that an organization uses to enter into a new market.

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1. _____ is a market entry strategy best fit for organizations that have a low need for adaptation, such as the food industry or organizations with a unique concept.

2. _____ is the process of sending products or goods into the international market. It can be done either directly or indirectly through the use of a middleman.

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About This Quiz & Worksheet

Learn what you know about a market entry strategy with these study resources. Topics on the quiz include new markets and adaptation in the marketplace.

Quiz & Worksheet Goals

The following will be covered:

  • Sending products into the international market
  • Rights to sell products/services
  • Running an organization in a foreign market

Skills Practiced

  • Information recall - access the knowledge you've gained regarding the food industry as an organization with a low need for adaptation
  • Reading comprehension - ensure that you draw the most important information from the related lesson on what a market entry strategy is
  • Interpreting information - verify that you can read information regarding the selling of products/services in an international market and interpret it correctly

Additional Learning

Find out more about this area of study with the lesson called Market Entry Strategy: Definition & Example. The lesson will be discussing the following study points:

  • Domestic or international expansion
  • Strategies for market entry
  • Examples of what a market entry strategy entails
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