Consumer-Generated Advertising: Definition & Examples


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What is another name associated with Consumer-Generated Advertising?

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1. Why can Consumer Generated Advertising be more effective increasing sales?

2. A major disadvantage of Consumer-Generated Advertising is:

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About This Quiz & Worksheet

Complete the quiz and worksheet, seeing what you know about consumer-generated advertising (CGA). Another name for this type of advertising and why this form of marketing can increase sales are topics on the quiz.

Quiz & Worksheet Goals

Take the quiz to see how much you know about:

  • The meaning of hashtag hijacking
  • A major disadvantage of consumer-generated advertising
  • Another name for consumer-generated advertising
  • A benefit of consumer-generated advertising

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about the pros and cons of consumer-generated advertising
  • Reading comprehension - ensure that you draw the most important information from the lesson on consumer-generated advertising
  • Interpreting information - verify that you can read information about why consumer-generated advertising can be more effective at increasing sales and interpret it correctly

Additional Learning

Consumer-Generated Advertising: Definition & Examples is a lesson you can access to review more about:

  • Goals of CGA
  • Percentage of customers who trust brand emails they signed up for
  • Creating buzzworthy products