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Customer Lifetime Value (CLV): Definition, Calculation & Uses

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What does the acronym 'CLV' stand for?

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1. What is the formula to calculate CLV?

2. How does CLV impact the design of customer loyalty programs?

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About This Quiz & Worksheet

In these interactive assessment tools, you will need to understand what CLV means. You will also need to identify the equation used to calculate CLV.

Quiz & Worksheet Goals

Use this worksheet and quiz to go over the following topics:

  • Calculating CLV for a given situation
  • The acronym CLV
  • How CLV affects the design of customer loyalty programs
  • A word that could be used to replace value in average value of a sale

Skills Practiced

  • Information recall - access the knowledge you have gained about what CLV means
  • Interpreting information - verify that you can read information regarding the formula used to calculate CLV and interpret it correctly
  • Reading comprehension - ensure that you draw the most important details from the related lesson on CLV

Additional Learning

Discover more details about CLV by looking into the helpful lesson titled Customer Lifetime Value (CLV): Definition, Calculation & Uses. You can use this interactive lesson to complete the following objectives:

  • Understand why CLV is an important metric
  • Determine how companies calculate CLV
  • Learn what companies do with CLV information
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