Customer Retention: Definition & Importance


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question 1 of 3

What is the process of ensuring customers continue to come back to receive your products or services?

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1. High _____ means that the customers are happy and pleased with service provided.

2. Customer satisfaction comes from great:

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About This Quiz & Worksheet

Customer retention is a must for businesses to thrive. The quiz will test what you know about how customers are divided and retained.

Quiz & Worksheet Goals

Use these study tools to:

  • Explain customer retention
  • Recognize the type of customers which can be subdivided
  • Name the type of customers who have been with an organization for an extended period of time
  • Identify the class of customers who have left and come back

Skills Practiced

The following study skills will be practiced:

  • Interpreting information - verify that you can read information regarding customers who have come back to a brand after switching to something else for a while and interpret it correctly
  • Information recall - access the knowledge you've gained regarding that which leads to customer retention
  • Knowledge application - use your knowledge to answer questions about customer retention

Additional Learning

Use this lesson called Customer Retention: Definition & Importance to explore this subject further. Once you've completed the lesson, you will have gone over the following objectives:

  • Understand why it could be important to know the different types of customers
  • Identify ways of keeping customers
  • Recognize ways of seeking out customers