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Diversity Marketing: Definition, Examples & Strategies

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is the intent of diversity marketing?

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1. Which is these is the most accurate statement regarding diversity marketing?

2. Which of these is a good idea for brands working to incorporate diversity into their marketing?

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About This Quiz & Worksheet

Test your knowledge of diversity marketing with this multiple-choice quiz and worksheet. You should be familiar with a key element of diversity marketing, among other aspects of this topic.

Quiz & Worksheet Goals

You'll be quizzed on the following:

  • The intent of diversity marketing
  • Characteristics of this type of marketing
  • How a brand can incorporate diversity into their marketing
  • What should happen before launching a diversity marketing campaign

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about diversity marketing
  • Interpreting information - verify that you can read information about a brand incorporating diversity into their marketing efforts and interpret it correctly
  • Information recall - access the knowledge you've gained regarding steps to take before launching a diversity marketing campaign

Additional Learning

Learn more about this topic with the lesson titled Diversity Marketing: Definition, Examples & Strategies. Here are examples of what's in this lesson:

  • The definition of diversity marketing
  • How Chevrolet incorporated diversity marketing
  • Coca-Cola's use of diversity marketing during Super Bowl 2017
  • A sample diversity marketing strategy
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