Innovation in Retail: Definition & Examples


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question 1 of 3

Retail innovation is all about change that provides _____ to consumers.

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1. Retail innovation offers all of the following benefits to retailers EXCEPT which?

2. How did Starbucks capitalize on the idea of retail innovation?

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About This Quiz & Worksheet

Taking this quiz helps you to assess your knowledge of innovation in retail. You should be prepared to answer questions about how it benefits both consumers and retailers.

Quiz & Worksheet Goals

This quiz will test you on the following:

  • What retail innovation offers to consumers
  • Benefits of retail innovation to retailers
  • How Starbucks capitalized on retail innovation
  • An innovation that entirely changed the retail landscape
  • Why QR codes where originally created

Skills Practiced

  • Interpreting information - verify that you can read information concerning what retail innovation offers to consumers and interpret it correctly
  • Making connections - use what you've learned to make connections between Starbucks and retail innovation
  • Information recall - access the knowledge you've gained about QR codes

Additional Learning

To learn more about this topic, check out the lesson titled Innovation in Retail: Definition & Examples. Here's the type of information you'll find in this lesson:

  • Highlights of retail innovation
  • Introduction of the iPod
  • The number of Apple iPhone users in the U.S.
  • Use of programs like Google Earth