Permission Marketing: Definition & Examples


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question 1 of 3

In permission marketing, who is the one with the power to give permission?

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1. All of these are marketing advantages of permission marketing EXCEPT which?

2. Why should permission-based marketing be relevant to a marketer's audience?

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About This Quiz & Worksheet

Use the worksheet and quiz, seeing what you know about permission marketing. How this marketing works and its benefits are topics on the quiz.

Quiz & Worksheet Goals

The goal of these materials is to check your understanding of:

  • Marketing advantages of permission marketing
  • The one with the power to give permission in permission marketing
  • How Starbucks utilizes permission marketing
  • Tips for a clothing store building a permission marketing campaign

Skills Practiced

  • Information recall - access the knowledge you have gained about why permission-based marketing should be relevant to a marketer's audience
  • Reading comprehension - ensure that you draw the most important information from the lesson on permission marketing
  • Interpreting information - verify that you can read information about why businesses use permission-based marketing and interpret it correctly

Additional Learning

Learn more by using the lesson called Permission Marketing: Definition & Examples. Other topics you can explore include:

  • The person who coined the term permission marketing
  • How permission marketing works
  • Real-world examples of companies using permission-based marketing