What is Q Score? - Definition & Research

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Using the following survey results, calculate the familiarity score for this product.

700 people surveyed

347 have heard of the product

291 say it is one of their favorites

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1.

Using the following survey results, calculate the popularity score for this product.

700 people surveyed

347 have heard of the product

291 say it is one of their favorites

2.

Using the following survey results, calculate the Q-Score for this product.

700 people surveyed

347 have heard of the product

291 say it is one of their favorites

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About This Quiz & Worksheet

Gauge how much you know about the Q-Score with this helpful quiz and worksheet. The questions in the quiz require you to perform calculations to determine different types of scores.

Quiz & Worksheet Goals

This quiz will check to see what you know about:

  • Calculating familiarity and popularity scores for a product
  • Computing the Q-Score for a product
  • Determining whether a Q-Score is good or bad
  • What's happening with a product based on the Q-Score

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about the Q-Score
  • Interpreting information - verify that you can read information about whether a Q-Score is good or bad and interpret it correctly
  • Information recall - access the knowledge you've gained about calculating the familiarity score for a product

Additional Learning

Further your understanding of this topic with the lesson titled What Is Q-Score? - Definition & Research. Here are a few examples of what you'll find in the lesson:

  • The job of marketing professionals
  • How long the Q-Score has been used
  • The two questions asked to determine Q-Score
  • How to interpret the Q-Score
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