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Transnational Strategy: Definition & Examples

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question 1 of 3

What is the basic concept of transnational strategy?

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1. To fully implement a transnational strategy, you must do the following:

2. A famous chain of doughnut stores want to expand into another country. Which of these is a tactic they might choose to use in their transnational strategy?

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About This Quiz & Worksheet

Answer these quiz and worksheet questions to assess your knowledge of transnational strategies. You will be asked to identify potential strategies a company could take.

Quiz & Worksheet Goals

In this quiz/worksheet you'll test your understanding of concepts like:

  • What transnational strategy is
  • How to implement transnational strategy
  • Strategies for restaurant expansion

Skills Practiced

  • Making connections - use understanding of the concept of fast-food transnational strategies to recognize potential regional menu items
  • Information recall - access the knowledge you've gained regarding what the basics of transnational strategy are
  • Knowledge application - use your knowledge to answer questions about specific strategies different companies could use to maximize their market share in a new market

Additional Learning

Learn more about this type of corporate policy by reviewing the lesson titled Transnational Strategy: Definition & Examples. It will explore things like:

  • Market segmentation
  • Examples of successful transnational strategies
  • Why having effective transnational strategies benefits a corporation
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