Quiz & Worksheet - What is Transnational Strategy?

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is the basic concept of transnational strategy?

Offering your products in only one country at a time

Adapting your products and marketing to be relevant to a specific market

Selling your products the same way to all consumers everywhere

Creating an international-themed marketing message

Worksheet

Print Transnational Strategy: Definition & Examples Worksheet

1. To fully implement a transnational strategy, you must do the following:

Identify the strengths and weaknesses of your product
Research your target audience
Understand the culture and customs of your new market
All answers are correct

2. A famous chain of doughnut stores want to expand into another country. Which of these is a tactic they might choose to use in their transnational strategy?

Creating a doughnut in a favorite local flavor
Creating an advertisement that is the same as your origin country
Using a language in your marketing that country is not familiar with
Using a locally unpopular ingredient in your doughnut batter

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About This Quiz & Worksheet

Answer these quiz and worksheet questions to assess your knowledge of transnational strategies. You will be asked to identify potential strategies a company could take.

Quiz & Worksheet Goals

In this quiz/worksheet you'll test your understanding of concepts like:

What transnational strategy is
How to implement transnational strategy
Strategies for restaurant expansion

Skills Practiced

Making connections - use understanding of the concept of fast-food transnational strategies to recognize potential regional menu items
Information recall - access the knowledge you've gained regarding what the basics of transnational strategy are
Knowledge application - use your knowledge to answer questions about specific strategies different companies could use to maximize their market share in a new market

Additional Learning

Learn more about this type of corporate policy by reviewing the lesson titled Transnational Strategy: Definition & Examples. It will explore things like:

Market segmentation
Examples of successful transnational strategies
Why having effective transnational strategies benefits a corporation

Transnational Strategy: Definition & Examples