Cash Cow in Marketing: Definition, Matrix & Examples Video


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What is a portfolio matrix?

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1. Which 2 factors determine where a product falls in a portfolio matrix?

2. Which combination of factors describes the 'cash cow' quadrant in a portfolio matrix?

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About This Quiz & Worksheet

The following quiz/worksheet combo will teach you about cash cows, which are products in a low or no growth industry that have a very large market share. The interactive quiz will ask you questions pertaining to the key concepts associated with cash cows and the portfolio matrix.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • What a portfolio matrix is
  • Which two factors determine where a product falls in a portfolio matrix
  • Quadrant a cash cow falls into in a portfolio matrix
  • The advantages of a cash cow
  • Why a portfolio analysis would be performed on products

Skills Practiced

This worksheet and quiz let you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related lesson on cash cows
  • Information recall - access the knowledge you've gained regarding the portfolio matrix and where a cash cow falls within it
  • Interpreting information- verify that you can read information regarding products and their market share, and interpret it correctly

Additional Learning

To learn more about products that have high market share in low growth industries, review the corresponding lesson on cash cows. This lesson covers the following objectives:

  • Explores what a cash cow is
  • Names the other quadrants, like star, question and dog
  • Examines the portfolio matrix and what it represents
  • Discusses the advantages and disadvantages of cash cows