Marketing Research: Uses & Relevance


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Why is it important for a business to do marketing research?

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1. In business, when introducing a new product, which is a way to determine the best media channels to utilize?

2. Which is NOT a method used to communicate with customers?

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About This Quiz & Worksheet

You can quickly gauge your knowledge of market research approaches and uses by answering questions contained in this quiz and corresponding worksheet. You will be quizzed on relevant terms and practices discussed in the accompanying lesson.

Quiz & Worksheet Goals

By using this quiz, you will assess your knowledge of:

  • The importance of market research
  • Determining the best media channels for marketing uses
  • Types of customer communication
  • An online communication tool using a conversational style with personal opinions
  • Focus groups

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as why market research is an important tool for business
  • Information recall - access the knowledge you've gained regarding focus groups and customer communication methods
  • Knowledge application - use your knowledge to explain ways to choose the best media channels for market research

Additional Learning

Find more details about this topic in the lesson titled Marketing Research: Uses & Relevance. This lesson discusses:

  • The ways different departments utilize market research
  • Types of media channels
  • Examples to illustrate the use of media channels, customer communications and product testing