How to Establish a Marketing Research Project


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question 1 of 3

What is marketing research?

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1. What are the three roles of marketing research?

2. 'What-If' scenarios would be best researched through which role of marketing research?

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About This Quiz & Worksheet

This quiz and worksheet will assist you in assessing your understanding of the basics of marketing research. You will be guided through the main definitions of marketing research terms and the reasons why it is so needed for a successful business.

Quiz & Worksheet Goals

In this quiz you will be tested about these topics related to marketing research:

  • Three main roles of this research
  • Term connected with 'what if' scenarios
  • Function that collects data reports of sales

Skills Practiced

  • Reading comprehension - make sure to draw the most important information about the importance of marketing research nowadays
  • Making connections - understand how marketing research can improve the decision making process
  • Explaining key concepts - accurately define and grasp main terms related to the three main research roles

Additional Learning

To learn more about marketing research, review the accompanying lesson called How to Establish a Marketing Research Project. This lesson covers the following objectives:

  • Learn about role based marketing research
  • Understand why management uses marketing research
  • Know how to improve the quality of decision-making
  • Learn how to stay updated on the current market