How to Write a Marketing Communications Plan


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question 1 of 3

A marketing communications plan serves all of the following purposes EXCEPT which?

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1. What does it mean to set SMART goals and objectives for your marketing communications plan?

2. Using this tool can help you better understand your target audience:

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About This Quiz & Worksheet

Test your understanding of what goes into writing a marketing communications plan. Answer these multiple-choice quiz questions on key topics like the purposes associated with writing a marketing communications plan and the meaning of acquiring SMART goals for your plan.

Quiz & Worksheet Goals

These points will be covered on the quiz/worksheet:

  • Tool to help you understand your audience better
  • Use of a marketing communications matrix
  • What you should focus on selling to customers in the messaging section of the plan

Skills Practiced

  • Reading comprehension - make sure you know the most important information from the lesson on writing a marketing communications plan, including the objectives of writing this type of plan
  • Information recall - access the knowledge you've gained regarding a certain tool that can be applied to help you understand your audience
  • Knowledge application - use your knowledge to answer questions about the objectives of SMART goals for your marketing communications plan and the way a marketing communications matrix is used

Additional Learning

To learn more about developing these plans, you can review the lesson called How to Write a Marketing Communications Plan. These key subjects will be covered:

  • Basics for getting started on writing a marketing communications plan
  • Development of strategies to reach your customers
  • Budget estimates and planning/scheduling