How to Write an Advertorial: Layout & Guidelines


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question 1 of 3

How does the 70-30 rule apply to writing an advertorial?

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1. What is the single most important rule about writing and designing an advertorial?

2. Advertorials should focus on selling _____, not features.

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About This Quiz & Worksheet

Gauge your knowledge of writing advertorials with this multiple-choice quiz and worksheet. Among other topics, this quiz requires you to have knowledge of the call-to-action feature.

Quiz & Worksheet Goals

Here's what the quiz covers:

  • How the 70-30 rule applies to writing an advertorial
  • The most important rule about writing and designing an advertorial
  • What should be the focus of advertorials
  • How many times a call-to-action should appear
  • What should be included, according to federal law

Skills Practiced

  • Knowledge application - use your knowledge to answer a question about the 70-30 rule
  • Information recall - access the knowledge you've gained about the top rule when writing and designing an advertorial
  • Reading comprehension - ensure that you draw the most important information from the related lesson on writing an advertorial, like what federal law requires you to include

Additional Learning

Be sure to check out the lesson titled How to Write an Advertorial: Layout & Guidelines. Below are a few examples of what's covered in this lesson:

  • Five tips to consider when writing an advertorial
  • The layout of advertorials
  • Guidelines that should be followed
  • The importance of the headline