How to Write a Persuasive Product Advertisement


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question 1 of 3

Complete the sentence: In advertising, _____ can be seen as an attempt to influence someone into buying something by convincing them that they need or want it.

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1. What does the 'D' in AIDA stand for?

2. Complete the sentence: When a celebrity's name is tied to a specific product, this is called a(n) _____.

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About This Quiz & Worksheet

What is the meaning of the 'D' in AIDA? How are specific terms in advertising defined? These are some of the things you must be familiar with in order to successfully complete this quiz/worksheet assessment.

Quiz & Worksheet Goals

This quiz is designed to measure your ability to do the following:

  • Choose which word describes the act of influencing a buyer by convincing him/her they need or want a certain product
  • Recognize what the 'D' in AIDA stands for
  • Select the word that is used when a celebrity ties his/her name to a product
  • Explain what an advertiser is trying to do by using the statement 'We've all been there'
  • Identify which AIDA principle describes the advertising technique of using special prices to create urgency in a buyer

Skills Practiced

  • Interpreting information - verify that you can read information about the use of specific statements in advertising and interpret it correctly
  • Information recall - access the knowledge you've gained regarding the meaning of the 'D' in AIDA
  • Knowledge application - use your knowledge to recognize which word describes when a celebrity represents a product

Additional Learning

When it comes to this topic, don't sell yourself short! Learn more in the lesson titled How to Write a Persuasive Product Advertisement, which covers:

  • What the two As and I stand for in AIDA
  • What the terms 'body copy' and 'target market' refer to in advertising
  • How the use of emotive language helps in advertising